Rabbi Yoni Dahlen will sit down with author, entrepreneur, professor, and marketing expert, Dr. Marcus Collins to talk about the critical role culture plays in practically every decision we make.

Copies of Dr. Collins' fast-selling new book will be available for purchase!

Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice with Wieden+Kennedy and one foot in the world of academia as a marketing professor at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands, startups and non-profits. He is the author of the best-selling book, "For The Culture", which examines the influence of culture on human behavior.